Twitter became a favourite tool for all freelancers who want to market their freelancing services as it can help freelancers spread the word about their business by gaining followers and share their brand with them. Being very fast and easy tool made it easier for freelancers to find what is happening in their target market while getting feedback from their customers. In this article we will discuss four tips to help you boost your brand using twitter.
Trying to sell products may not be the best way to grow your business if you are using twitter. After all, twitter is not made mainly to sell things and don’t forget that people just don’t like the feeling of being sold to. So, the best way to try selling things and market your services is naturally by talking. Being natural will help you grow your relationships and networks with twitter.
Lots of freelancers do this common mistake: tweeting only about their business. However, twitter is basically a social networking site about “people”. So, why don’t you talk about “you” sometimes? This way, people will feel like they are personally connected to you. Assign a certain percentage of your tweets about you and keep at least 30% of them about your services.
If you are new twitter user especially to promote your work, searching for your competitors and following them is always a great idea. By following competitors to your business, you can find what they are up to and how they are doing in business. Also, you can analyse their tweeting techniques and who knows, maybe they are not as good as you in twitter marketing which will be great advantage for your business.
Following competitors will also send a very positive message that you are confident of your service level and that you have the good spirit as a freelancer.
Tweeting about your business can give you great results especially when people retweet your tweet. It is free and easy way to advertise your services and you can also gain more followers. What happens when someone retweets your tweets, he or she posts what you shared “your website or services” with their followers. Maybe one of them will like it and retweet it again which can get you huge amount of traffic, and more sales and money eventually. Twitter can help you find potential customers just when you use it the right way.
If your twitter marketing strategy worked well for you, it can help you grow your business and reach your freelancing service to millions of twitter users. Assigning only some of your time for tweeting about your business and learning more about twitter marketing strategies can get you more and better results than what you have ever imagined. Remember, Twitter is easy and free tool so, you should try hard to take advantage of this tool to make it work best for your business.